At Skyward Apps, we realize that today’s cutting edge application is tomorrow’s foundation for the next generation of software. In 2013, the Syngenta sales force was in need of a way to start consolidating the sales info they were receiving over many different channels. The E-luminate project arose from the bedrock of previous applications developed by and in conjunction with our partners at AgIntegrated. The E-Luminate Marketing Tool used feeds from over seven other companies, brought them into one application, and made them accessible to the sales force with the goal of centralizing useful information when thinking about the unique needs of a farmer.
Progress is a river, however, and the river never stops flowing. The E-luminate project has evolved over a number of years as company stakeholders started seeing the application as a way to centralize the entirety of the sales process for their seed advisers. Adding live and static data feeds that provided weather, soil layers, product availability and recommendations as well as information about the site’s use, the application has risen above its foundations, and was recently presented to the international governing body to positive acclaim.
Now we’re are at it again–based on feedback from the users, we are building upon the foundations we’ve laid down to update the application and give the seed salespeople the tools that will help them solve THIS year’s problems. Skyward measures its success on the growth of seeds, the growth of sales, and the growth of software.